Advicelet benefit: Semi-automating customer communication keeps your company closer to more customers and frees people up to do the more important relationship building tasks.

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If you are a business with more than say 10 customers, then the chances are you don’t talk to each of your customers every day or every week. If you are business with less than 10 customers, the chances are you have multiple contacts per customer and the chances are you don’t talk to each of those contacts on a daily basis.

The time you are not communicating with your contacts, customers and prospects is the time they are potentially out looking at competitive services, or plain not appreciating all of your capabilities or know nothing about the latest product you are just about to launch and so cannot be an ambassador for it.

Actively talking to dozens or hundreds or thousands of customers on a regular basis is logistically difficult, yet all business leaders would agree it is absolutely critical… so if human contact is logistically impossible – automated email systems, when used correctly are the next best thing, which is what we are going to examine today.

This advicelet is absolutely relevant to marketeers, sales people, finance people – anyone within an organisation who has a regular need to communicate to multiple people – they are hugely powerful because you can get personalised messaging out to multiple customers, whilst also getting a closed feedback loop as to who’s read them and who’s actually clicked on links to view further information.

They are also powerful because they can be used in so many different scenarios… which is where we will start today – 5 uses for automated email systems… and we bet at least one of them is applicable to your business.

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