Welcome to Day 28 of 100 days to business improvement…

Business improvement category: SMART MARKETING

Advicelet benefit: Take advantage of the most powerful, free PR tool ever to generate new prospects and advocates for your products and company

So much of business improvement is about winning new business and increasing revenues and profits. The fascinating thing for the team here whilst writing this course is to see how much has changed over the last five or ten years. The general theme is that there are so many more choices… so much potential is available for very little cost but it is sometimes just too hard to see the wood from the trees and realise which tools, applications, concepts and individuals are worth using or listening to.

This is probably the reason why so many businesses keep doing business the hard way. They don’t embrace change… they don’t adapt and they don’t innovate. Working harder and longer hours doesn’t necessarily reward you with results. Working smarter generally does.

Image via Wikipedia

Today is all about generating, PR, column inches, coverage, presence, brand equity and many other marketing clichés. What that really means is today is all about generating new business, but generating it the web 2.0 way. Now don’t run away. You’ve heard the phrase so many times and your eyes glaze over no doubt. We’ve touched on it during the course but today, we’ve an expert’s view and some early morning reading for you…

If you want to discover the Power of “Word of Mouse” and that how telling just 7 people a new Harry Potter theme park was being launched meant that an estimated 350 MILLION got to hear all about it, then read on…

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