A sales director of 30 years challenges your sales process
Advicelet benefit: Improving your sales process speeds up time to close and frees up your sales people to spend more time with customers creating better relationships.
Image by .m for matthijs via Flickr
The art of selling – or is it the science of selling (?) will keep being featured on the course because of its close ties with business improvement. Sales as we all know is a numbers game. The more enquiries you have, the more contacts you have with prospects, the more conversations you have to have to win a piece of business all affect win chances and revenue because there is only a finite resource available to any sales team.
How that sales team is utilised and how those prospects are managed through to closure are the subject of today’s advicelet. Chris Bowyer of CB Interim Management is our expert guest in the studio today. He is an interim sales director with over 30 years’ experience of direct sales and sales management. He’s turned around sales teams by often making just tiny changes to a process or system to maximise effectiveness.
If you know how to automate, prioritise, reward and manage a sales team effectively – then business improvement will come naturally… Let’s see how he does it.
Use the links on the right.
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